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Mission & History

It all began with a
unique passion.

Over the decades, Heino Seitler’s circus and clown collection grew into a museum that preserves and passes on the heritage of the circus ring.

Mission

Our Purpose

Museum Exhibits

We preserve and share the cultural heritage of the circus, clowning and variety arts so that the wonder and laughter of these art forms remain alive for future generations.

As the world’s oldest museum dedicated to circus and clowning, we see ourselves as a living place of remembrance: we collect, organise and research historical evidence – from programmes and posters to costumes, photographs and props – and make it accessible through exhibitions, guided tours, shows and publications.

Our mission is to reveal this heritage in a European perspective – through archival work, scholarly cooperation, international networks and cultural outreach that make Vienna visible as a circus city and the circus ring as part of Europe’s cultural history.

History

Our Milestones

1927

The Beginning of an Extraordinary Collection

Journalist Heino Seitler exhibits his circus and clown collection publicly for the first time, founding today's museum.

The Beginning of an Extraordinary Collection
1936

Early Public Attention

'Vienna's Funniest Museum' appears in the newspaper – the collection is recognized as a special attraction.

Early Public Attention
1962

Vienna in the International Circus Network

Heino Seitler serves as president of the 'Fédération Internationale Du Cirque' and anchors Vienna in the European circus world.

Vienna in the International Circus Network
1968

From Private Collection to Public Cultural Asset

The collection is housed in the Leopoldstadt District Museum as the 'Austrian Circus & Clown Museum'.

From Private Collection to Public Cultural Asset
1974

A Change of Generations

Following Heino Seitler's death, Prof. Berthold Lang takes over and continues the collection.

A Change of Generations
1983

A New Museum Generation Begins

Robert Kaldy, along with Michael and Andreas Swatosch, join and shape the museum for decades.

A New Museum Generation Begins
2004

Professionalization of the Museum

Under Robert Kaldy, the museum is further professionalized both professionally and structurally.

Professionalization of the Museum
From 2005

Research and Networking

Circus historian Christoph Enzinger brings additional expertise and Europe-wide contacts to the museum's work.

Research and Networking
2010/11

A Home at Ilgplatz 7

The museum moves to its current location, uniting the exhibition, archive, library, and public engagement under one roof.

A Home at Ilgplatz 7
Since 2022

Michael Swatosch Restructures the Museum

As museum director, he drives forward internationalization, digitization, and the systematic processing of the archives.

Michael Swatosch Restructures the Museum

Values

What drives us

Our Value

Passion

We preserve history not out of duty, but out of love for the art form.

Our Value

Fascination

Every exhibit should awaken the wonder that can only be experienced in the circus.

Our Value

Authenticity

We show the real stories behind the glittering costumes.

the director says

Our Vision

Visitors at the Museum

We want to establish the Circus & Clown Museum Vienna as an internationally visible center for research and public engagement dedicated to Europe's circus and clowning heritage – a living hub where history lives on not only in the archive, but also on stage and in direct contact with our audience.

Our vision is a museum where collection work, academic research, digital cataloguing, and creative formats for engaging the public come together: interactive exhibitions, age-appropriate guided tours, shows, and events that open up the world of the ring to even more people.

In doing so, we want to make Vienna visible as a circus city and to showcase circus and clowning heritage as part of European cultural history – telling the story, with every visit, of just how much of Europe lives in the ring.

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Become Part of the History

Help us preserve the cultural heritage of circus and clown art for future generations. Whether as a member, through a donation, or by exploring our collection.